I have published two childrens' books, dozens of articles for trade pubs as well as general publications such as Men's Health and Huffington Post. I can write technically, whimsically, or in the dark.
I've created branded content for companies ranging from Norton Anti-Virus and Dog Chow, to Playtex and Kiehl's. I was creating content in the B.F. era. (Before Facebook)
I believe that phase one of Thomas Friedman's "flat world" was data gathering. Now is the really exciting part: applying that data to solve problems on a global scale.
I don't know if there's a job title for this one, but I have big ideas. These could be for books, movies, businesses, taglines, logos, inventions, songs. When focused, they can be really valuable.
Selling soup? Nuts? I can help you with those and everything in between – from branding to shopping cart I can create a state-of-the-art, thoughtful user experience that will drive sales and loyalty! Launching a store is only half the battle though - you must get people to the store, which is why I offer...
In the past, Advertising was a mystery. Do you know any Nielsen Families? Analytics have made it so that today's marketing handbook must hit some essentials that help you measure your impact to the click, and target your media to demographics defined to the taste bud. The trick is knowing what and how.
Everything that can be automated is or is about to be. The one thing a computer hasn't done yet, is written a great gag. (I'm sure someone's working on it.) Until then, if you can deliver great content that connects your brand with its customer, and it MAKES SENSE to do so, then call me.