Keds Collective — FWA Entry
The interactive experience submitted to the Favorite Website Awards for the Keds Collective campaign — a multi-artist music and fashion platform that featured Lady Gaga, Lana Del Rey, and dozens of others before they were household names.
Running via Ruffle — an open-source Flash emulator in WebAssembly. Best viewed on desktop.
The Keds Collective was one of Night Agency's most ambitious digital platforms: a music discovery and fashion site that gave emerging artists a canvas — literally, a digital canvas — to create alongside the brand. Artists performed, were interviewed, and had their work featured as part of the Keds identity.
The roster included artists before their breakout: Lady Gaga before The Fame, Lana Del Rey before her record deal, Imagine Dragons, Das Racist, Pharoahe Monch, Solid Gold, Bear In Heaven, and many more. This FWA submission captures the interactive front-end of the experience.