Keep A Child Alive
Digital campaign work for Alicia Keys' foundation — one of the highest-profile celebrity-driven charitable organizations of the era.
Keep A Child Alive was founded by Alicia Keys to support children and families affected by HIV/AIDS in Africa and India. At its peak in the mid-to-late 2000s it was among the most visible celebrity-driven charitable foundations in the world.
Night Agency handled digital campaign work — strategy and production in service of the foundation's awareness and fundraising goals. Work that matters for reasons that have nothing to do with advertising.