Film & Video
Maxwell Theaters
A father built a real movie theater for his movie-loving special-needs son. Before the feature, Max still gets the full house experience — including the promo.
A private CharityBuzz commission: create a movie-theater house promo for a client who'd built a full cinema for his son Max — a movie-loving kid with special needs, and a room that deserved the ritual.
The brief was the classic pre-show checklist — phones off, quiet please, trash out, hit the snack bar — but the treatment had to feel like Maxwell Theaters, not a mall multiplex. Personalized, playful, and built to run on a loop before every screening.
It still does.