The Apex of Humor

On old local car-dealership commercials — a MediaPost quote, 2004

You get the psychedelic pre-digital effects, you get the streamers, the confetti, the roller skates. You also get a lot of people running through paper signs. To me, that's the apex of humor.

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Quoted in MediaPost, “On The Lighter Side: The Role Of Humor On The Job” by Larry Dobrow (July 13, 2004).


"I taped everything in the 1980s, so now those tapes are treasures because of the commercials. Those old, local car dealership commercials — they fill my heart with joy. You get the psychedelic pre-digital effects, you get the streamers, the confetti, the roller skates. You also get a lot of people running through paper signs. To me, that's the apex of humor. I'm not sure if it was done straight or ironically, but either way they won."

— Scott Cohn, creative director, Night Agency

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