Keds Collective: Lana Del Rey
Writer and editor on the Keds Collective series — the Lana Del Rey edition became one of the most-viewed pieces produced out of Night Agency.
The Keds Collective series paired the brand with musicians, artists, and cultural figures who embodied the same spirit of individual creative confidence Keds had been selling since 1916. This edition features Lana Del Rey.
I wrote and edited the piece as part of a broader campaign for Keds out of Night Agency. The series also included editions with Carly Margolis, Ann Armstrong, and The Deadly Syndrome, among others.
The Lana Del Rey edition became the most-viewed video in the Night Agency portfolio.